The special Pikachu Anniversary Celebration event runs from Monday, July 13 at 10 AM to Monday, July 20 at 8 PM (local time). Two versions of the GO Pass are available: a free version and two paid ones (Deluxe and Deluxe+).
To rank up, players must accumulate points by playing. Rewards include event Pokémon, XP, Lucky Eggs, and Berries. The Deluxe Pass at €5.49 offers additional rewards, while the Deluxe+ at €7.99 allows players to advance 10 ranks instantly. Players can purchase the Deluxe Pass at any time during the event.